The best white label SEO reseller on my list is Goldie Agency, and I'm telling you in the first line that it's my own agency, so you can weigh that bias.
After that, the third-party providers I'd shortlist are SEOReseller, Boostability, The HOTH, DashClicks, Loganix, FatJoe and OutreachZ.
Every one of those seven says on its own website today that it sells white-label SEO or white-label link building to agencies, and I read each site on 15 October 2026.
A white label SEO reseller is an agency or freelancer that sells SEO under its own brand while a specialist provider does the work behind the scenes.
If you'd like to talk through whether my team can fulfil link building for your clients, you can book a free SEO strategy session and map out the links your clients need.
This page ranks the providers, explains how the model works, and then walks you through the exact setup steps I'd follow before selling a single package.
Top 3 White Label SEO Reseller Picks At A Glance
- 🥇 Goldie Agency is my number one, it's my own agency, and the way in is a free SEO strategy session.
- 🥈 SEOReseller is my top third-party pick, because its whole business is built around agencies that resell SEO under their own brand.
- 🥉 Boostability is third, because its reseller page lays out three clear partner models and a dedicated partner manager for onboarding.
📞 Want my team to fulfil links for your clients? You can book a free SEO strategy session and ask whether Goldie Agency can handle link building for your agency's clients. → Book the free strategy session
What Is A White Label SEO Reseller?
A white label SEO reseller is a business that sells SEO services under its own name while another company does the actual work.
The client only ever sees the reseller's brand, and the provider stays invisible in the background.
SEOReseller describes it well on its own white label page, where it says the agency receives branded reports and dashboards to share with clients and keeps the partnership invisible.
There are three roles in every deal, and you need to know which one you're playing.
| Role | What they do | What they own |
|---|---|---|
| The provider | It does the keyword research, the on-page work, the content, the links and the reporting | The fulfilment team, the publisher relationships and the tools |
| The reseller (you) | It sells the service, sets the retail price and manages the client | The client relationship, the brand and the margin |
| The client | It pays the reseller and sees results under the reseller's brand | Its website, its accounts and its data |
The whole model only works when the client relationship stays strong and the provider's work stays good.
If either side slips, the client blames you, because your logo is on the report.
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How I Ranked The Best White Label SEO Reseller Options
I ranked these providers on things I could actually check today.
- I checked whether the provider's own website says it offers white-label SEO or white-label link building for resellers.
- I checked whether the site explains how reporting reaches your client, such as branded or unbranded reports.
- I checked how easy the first step is, such as a free account, a demo or a strategy call.
- I checked whether the site is open about contracts and onboarding.
I haven't hired the seven third-party providers, so everything I say about them comes from what each one says on its own site.
I haven't listed their prices, because prices change and I won't guess a number.
The 8 Best White Label SEO Reseller Picks, Ranked
1. Goldie Agency (My Own Agency)
Goldie Agency is the SEO and link building agency I started on my own, and it now has 70+ people in Bangkok.
I'm putting it first because I know exactly how the work is done, and you should read this entry knowing I'm biased.
The site lists link building with real backlinks on high-authority sites, niche-relevant placements, and manual outreach with no PBNs.
It also lists a Complete Site Audit and an AI Automation service.
On the reseller question, I want to be precise.
A Goldie Agency blog post on white label SEO backlinks says, "For agencies, Goldie Agency provides white-label link building that can be resold under the agency's own brand."
There is no separate programme page listing dashboards, reporting formats or reseller pricing, so I won't claim any of those here.
If you run an agency and want link building fulfilled for your clients, the honest route is to book the free strategy session and ask how fulfilment would work for your accounts.
Best for: Agencies that mainly want link building fulfilled by a team that does manual outreach.
Price: The strategy session is free, and paid work is scoped after it.
→ Book a free SEO strategy session
2. SEOReseller
SEOReseller calls itself a white label SEO agency for resellers and agencies.
Its white label page talks about a white label reporting dashboard, branded reports and branded SEO audits.
It says account managers handle onboarding and integrate your clients' Google Analytics into your white-label dashboard.
Its homepage says it doesn't lock you into lengthy contracts.
Best for: Agencies that want full SEO campaigns plus PPC and paid social from one white-label provider.
3. Boostability
Boostability runs a Reseller Partner Program with three models, which it calls Agency Reseller, Supported Reseller and White-label Reseller.
Its page says you buy SEO at wholesale rates and set your own retail price.
Its white label SEO page says a white-labeled dashboard, powered by its LaunchPad platform, tracks every task and connects to Google Analytics and Search Console.
Best for: Agencies serving small and medium-sized businesses that want sales support as well as fulfilment.
4. The HOTH
The HOTH has a white label SEO reseller programme for link building, content and managed SEO.
Its page says every report is fully private label, with no logos, no phone numbers and no "powered by" footers.
It also mentions a central dashboard, a bulk buyer programme and training resources for verified resellers.
Best for: Agencies that want to order individual products and managed campaigns from one dashboard.
5. DashClicks
DashClicks sells white label SEO fulfilment alongside white-label software for agencies.
Its SEO page lists automated onboarding, a dedicated account manager, no contracts and no minimums.
Best for: Agencies that want fulfilment and client-facing software from the same company.
6. Loganix
Loganix says all of its work comes unbranded, from links and citations to keyword research and reporting.
Its reseller page says packages run month to month, and its agency partner page mentions branded Looker Studio dashboards.
Best for: Agencies that want link building and local citations they can resell one service at a time.
7. FatJoe
FatJoe runs a white label SEO reseller programme for link building, digital PR, AI SEO, local SEO and content.
Its page says all services are white label and that you place, track and manage orders from your own dashboard.
Best for: Agencies that want to order links and content à la carte.
8. OutreachZ
OutreachZ describes itself as a white label link building agency partner.
Its homepage says digital agencies are its primary clientele and mentions a publishers dashboard for finding sites in your niche.
Best for: Agencies that only need white-label link building.
🔥 Want to run the account side with AI agents? Inside the AI Profit Boardroom, I share my Agent OS and the AI SEO workflows I use to run client work, with step-by-step trainings. You'll learn alongside 3,400+ members, with four coaching calls a week. → Get access here
The White Label SEO Reseller Shortlist Compared
| Rank | Provider | What its own site says | Best for |
|---|---|---|---|
| 1 | Goldie Agency (mine) | Its blog says it provides white-label link building agencies can resell, and the strategy session is free | Link building fulfilment |
| 2 | SEOReseller | White label dashboard, branded reports and no lengthy contracts | Full SEO and paid media campaigns |
| 3 | Boostability | Three reseller models, wholesale rates and a white-labeled dashboard | SMB client portfolios |
| 4 | The HOTH | Fully private-label reports and a central dashboard | Mixed product and managed orders |
| 5 | DashClicks | Automated onboarding, no contracts and no minimums | Fulfilment plus software |
| 6 | Loganix | Unbranded work and month-to-month packages | Links and local citations |
| 7 | FatJoe | All services white label with an ordering dashboard | À la carte links and content |
| 8 | OutreachZ | White label link building for agencies | Link building only |
How A White Label SEO Reseller Setup Works: Step By Step
This is the setup I'd run if I were adding SEO to an agency tomorrow.
Step 1: Decide what you're actually reselling
Pick one service to start, such as link building, local SEO or a full monthly campaign.
Starting with one service keeps your sales message simple and your quality checks manageable.
Step 2: Shortlist three providers
Pick three names from the list above that match the service and the type of client you serve.
My AI backlink building services breakdown explains what good link work looks like if links are your first product.
Step 3: Order a test on your own site
Buy a small order for your own website or a site you control before you sell anything to a client.
Check every deliverable yourself, because this is the only way to see the real quality.
Step 4: Check the reporting your client will see
Ask each provider for a sample report, and look at it as if you were the client.
Make sure the provider's name, logo and contact details don't appear anywhere on it.
Step 5: Set your retail price and your margin
Work out the provider's cost, add the hours you'll spend on calls and account management, and then set your price.
Your margin is what's left after both of those, not just the gap between wholesale and retail.
Step 6: Write your onboarding checklist
List everything the provider needs from each client, such as logins, target pages, competitors and goals.
DashClicks and Loganix both describe onboarding forms on their own sites, so ask your provider for theirs and merge it into yours.
Step 7: Agree how problems get handled
Agree what happens if a link drops, a deadline slips or a client cancels.
Get that in writing before your first client signs.
If you'd rather talk this through with my team, you can book a free SEO strategy session and ask whether we can fulfil link building for your clients.
How To Vet A White Label SEO Reseller Partner
The video above shows how I automate parts of my own link workflow with an AI agent, and the same thinking applies to vetting a partner.
You want to see the process, not just the promise.
| What to check | A strong answer | A weak answer |
|---|---|---|
| Link sources | The provider shows real sites with real traffic in relevant niches | The provider won't show any examples |
| Method | Manual outreach or editorial placements with clear rules | Vague talk about "network sites" |
| Reporting | Branded or unbranded reports you can forward as they are | Reports that carry the provider's logo |
| Contracts | Clear terms you can explain to your own client | Long lock-ins with no exit |
| Communication | A named contact or account manager | A generic inbox only |
| Honesty | The provider says rankings can't be guaranteed | The provider guarantees rankings |
Google's spam policies treat buying or selling links that pass ranking credit as link spam, so ask every provider how it keeps your clients on the right side of that.
Red Flags To Walk Away From
- A provider that guarantees first-page rankings is promising something nobody controls.
- A provider that won't show you a single sample placement is hiding the quality.
- A provider that puts its own branding on client reports breaks the whole white-label model.
- A provider that keeps your client's logins makes leaving expensive.
🔥 Would you rather learn the system yourself? The AI Profit Boardroom has my AI SEO trainings, my Agent OS and the agent workflows I use every day. There are 3,400+ members inside and four coaching calls a week where you can ask about your own agency. → Join the AI Profit Boardroom
Where AI Agents Fit In A White Label SEO Reseller Business
AI agents don't replace your provider, but they can take a lot of admin off your plate.
An agent can draft client updates from the provider's report, chase missing onboarding details and keep a log of every deliverable in shared memory.
That's the same idea behind my Agent OS, where a crew of agents works from one shared memory.
People still own the client relationship, the quality checks and the decisions.
If you're comparing providers that fulfil whole campaigns rather than links, read the companion post on the best SEO white label reseller program, where I compare what's inside each programme.
If you want to see which services are worth white labelling first, read the best white label SEO services for agencies in the same batch.
If you'd rather hire one person than a provider, my list of the best SEO consultants is the place to start.
My Verdict On The Best White Label SEO Reseller
Goldie Agency is my number one for link building fulfilment, and I've told you where my bias sits and what the site does and doesn't say.
SEOReseller is the third-party provider I'd look at first if you want full campaigns under your brand.
Whoever you choose, test the work on your own site first, check the report your client will see, and never resell a guarantee.
If you'd like my team to look at your client work, you can book a free SEO strategy session and get a clear plan for the links your clients need.
Also On Our Network
- 🌐 How agencies use a white label SEO reseller day to day
- 🌐 Eight white label SEO resellers scored side by side
- 🌐 A quick start for white label SEO from your Agent OS
- 🌐 The AI models behind white label SEO work, benchmarked
FAQ: Best White Label SEO Reseller
Who is the best white label SEO reseller?
I rank my own agency, Goldie Agency, first, and I disclose that bias.
My third-party shortlist is SEOReseller, Boostability, The HOTH, DashClicks, Loganix, FatJoe and OutreachZ.
What does a white label SEO reseller do?
A white label SEO reseller sells SEO to clients under its own brand.
A specialist provider does the fulfilment in the background, and the reports carry the reseller's branding or no branding at all.
Does Goldie Agency run a white-label reseller programme?
A Goldie Agency blog post says the agency provides white-label link building that agencies can resell under their own brand.
There is no separate programme page listing dashboards, reporting or pricing, so confirm the details on the free strategy session.
How much does a white label SEO reseller charge?
Providers charge in different ways, such as monthly packages, per-link orders or prepaid credit.
I haven't listed prices because they change, so check each provider's own pricing page.
Can a white label SEO reseller guarantee rankings?
No, because nobody controls Google's rankings.
A good provider controls the quality of the work and the honesty of the reporting, and you should never resell a guarantee.
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About Julian
I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
- I started Goldie Agency on my own, and it is now a 7-figure SEO and link-building agency with 70+ people.
- I've grown my YouTube channel to 400,000+ subscribers.
- I wrote "Link Building Mastery".
- My Udemy courses have taught 29,000+ students.
→ Get my best AI training inside the AI Profit Boardroom
Test the work on your own site, check the client report, and you'll be ready to choose the best white label SEO reseller.
