An AI SEO optimization agency is an SEO team that works to get your brand found, cited and recommended inside AI answers, or one that uses AI to do the SEO work itself, and the best ones do both.
The agency I'd hire first is Goldie Agency, and I'm telling you straight away that it's my own agency, so weigh my bias.
If you want my team to show you where AI tools mention you today, book a free SEO strategy session and get a custom AI visibility plan.
This page is the operator's version, so it walks through the six jobs the optimisation work is actually made of, in the order I'd run them.
It covers ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Claude, because buyers use all of them.
By the end you'll know what to ask for, what to check and how to pick an agency without paying for a promise.
Top 3 AI SEO Optimization Agency Picks At A Glance
- 🥇 Goldie Agency is my number one, it's my own agency, and the way in is a free SEO strategy session.
- 🥈 iPullRank is my top third-party pick for big teams, because it calls itself an enterprise and mid-market AI search agency.
- 🥉 Seer Interactive is third, because its site lists GEO as a service and says it has published AI search studies since January 2023.
I checked every third-party site on 15 October 2026, and each one advertises AI search, GEO or AEO work on its own pages.
What Is An AI SEO Optimization Agency?
The phrase has two meanings, and most agency pages only talk about one of them.
| Meaning | What the agency does | What you should ask to see |
|---|---|---|
| Optimising for AI answers | It works to get your brand mentioned, cited and recommended when buyers ask AI tools questions | The prompts it tracks and the dated answers it has recorded |
| Using AI to do SEO | It uses AI agents and models for research, writing, publishing and tracking, while people own strategy and review | The actual workflow, the rules the AI follows and the human checks |
You'll also see the first meaning called GEO, which is generative engine optimisation, or AEO, which is answer engine optimisation.
All of those labels describe the same goal, which is to be part of the answer an AI gives.
The second meaning matters because AI-assisted production lets an agency ship more answer-shaped pages, faster, with fewer people.
I've written a narrower page on the best Claude SEO agency, and this one goes wider across every major AI surface.
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Where An AI SEO Optimization Agency Tries To Get You Seen
Each AI surface reads the web in its own way, so a good agency treats them as related but different.
| AI surface | Who makes it | What the official docs say that matters |
|---|---|---|
| Google AI Overviews and AI Mode | A page must be indexed and eligible to show a snippet, and there are no extra requirements beyond normal SEO | |
| ChatGPT search | OpenAI | OpenAI recommends allowing OAI-SearchBot in robots.txt if you want to appear in ChatGPT search results |
| Perplexity | Perplexity | Perplexity recommends allowing PerplexityBot in robots.txt if you want to appear in its search results |
| Gemini | My strategy session page lists Gemini as one of the AI platforms we plan visibility for | |
| Claude | Anthropic | Anthropic doesn't publish a formula for which brands Claude names, so the work is footprint and measurement |
I read Google's guide to AI features, OpenAI's crawler page and Perplexity's crawler page on 15 October 2026 before writing that table.
📞 Want to see what ChatGPT, Gemini and Google's AI say about your brand right now? Book a free SEO strategy session, and my team will walk you through your AI visibility, a competitor gap analysis and a roadmap you keep either way. → Claim your free strategy session
The 6 Jobs An AI SEO Optimization Agency Should Run
This is the operator's walkthrough, and it's the order I'd run the work on my own brand.
Job 1: Record a baseline of AI answers
Write ten to twenty questions a real buyer would ask before choosing a company like yours.
Ask each one in ChatGPT, Perplexity, Gemini, Claude and Google, and save every answer with the date.
Note whether your brand appears, which competitors appear and which sources the answer cites.
Run each prompt more than once, because AI answers change from one chat to the next.
This baseline is the only honest way to prove the work changed anything later.
Job 2: Clean up your entity and brand facts
An entity is simply a clear, consistent picture of who you are, what you sell and who you serve.
The agency should make sure your name, services, locations and proof say the same thing on your site, your profiles and your listings.
Google's own advice includes keeping your Merchant Center and Business Profile information up to date, which is part of the same job.
Messy, conflicting facts make it harder for any system to describe you with confidence.
Job 3: Earn brand mentions on sources people already trust
This is the job most agencies skip, and it's the one that moves AI answers the most in my experience.
AI tools don't recommend a brand just because that brand publishes a lot on its own website.
My strategy session page puts it this way, because it says AI platforms look for consistent signals across the wider web.
The coverage it lists is expert bylines, independent reviews, industry comparisons and research-led coverage.
Communities and video count too, which is why I publish on YouTube every day and why community threads belong in the plan.
Job 4: Rewrite key pages so they are answer-shaped
Answer-shaped content opens with the direct answer in the first sentence, and then backs it up.
My own rule is to put the answer inside the first sentence and keep it under fifty words, because that shape is easy for an AI to lift.
Every important page should carry a short FAQ section that uses the questions buyers actually type.
The content has to come from real experience, because "write an article about SEO" gets you everyone else's article.
Job 5: Fix technical access and schema
None of this works if the AI systems can't read your pages.
The agency should check that robots.txt and your CDN allow the crawlers you want, including OAI-SearchBot for ChatGPT search and PerplexityBot for Perplexity.
Important content should be in plain text on the page, and internal links should make it easy to find.
Structured data, which is the small block of code that labels a page for machines, should match the visible text exactly.
Google says you don't need new machine-readable files, AI text files or special schema to appear in AI Overviews or AI Mode, so be wary of anyone selling that as the secret.
Links still matter as well, and I explain how I think about them in my AI backlink building services breakdown.
Job 6: Measure AI visibility on a schedule
Re-ask the same prompts every month and compare them with your baseline.
Track mentions, citations, which sources the answers lean on and, most importantly, enquiries and sales.
Google counts traffic from AI Overviews and AI Mode inside the "Web" search type of the Search Console Performance report, so you can see it next to your normal clicks.
An agency that only shows you traffic charts is leaving out the part you're paying for.
🔥 Want to run these six jobs with AI agents yourself? Inside the AI Profit Boardroom, I share my AI SEO workflows, the installable Agent OS and step-by-step trainings. You'll learn alongside 3,400+ members, with four coaching calls a week. → Get access here
How The Second Meaning Works In My Own Agency
The second meaning of an AI SEO optimization agency is an agency that uses AI to do the work.
At Goldie Agency, AI runs around 80% of our internal operations.
The same Agent OS I teach is what executes the work, which is a dashboard running a crew of AI agents like Hermes and Claude under one shared memory.
Here is the content workflow I run on my own sites, which I document in my Claude AI SEO guides on agentos.guide.
- I record my screen while I do real work, and every recording becomes a transcript file the AI can read.
- The AI follows a written skill file, which is a recipe that sets the steps, the rules and the things it must never do.
- The top rule is "no transcript, no article", so every feature, number and example comes from real work.
- The skill rotates five headline formulas and writes meta descriptions that lead with the result.
- Every article gets two or three videos, FAQ schema and two to four internal links.
- Older related posts get a "latest updates" block that links to the new article, so the new page has links on day one.
- New URLs get pushed straight to an indexing service instead of waiting for a crawler.
- Every week I check pages sitting in positions 8 to 15, because those are the ones Google already likes.
- At the end of each batch the skill grades itself and writes rule changes back into its own file.
People still own three jobs in that system, which are strategy, quality review and link building.
My guide shows that system taking one site from nothing to 278 clicks a day, which is my own result and not a promise for yours.
How To Choose An AI SEO Optimization Agency
The shortlist I'd start from
| Rank | Agency | What its own site says today |
|---|---|---|
| 1 | Goldie Agency (mine) | A free AI brand visibility session, trusted-source coverage, link building, a Complete Site Audit and AI Automation |
| 2 | iPullRank | An enterprise and mid-market AI search agency offering Relevance Engineering, GEO and AI Search Strategy |
| 3 | Seer Interactive | Enterprise AI search, SEO and paid media, with GEO listed as a service |
| 4 | Omniscient Digital | An organic growth agency that gets B2B brands recommended across AI and search engines |
| 5 | NoGood | A growth marketing agency with an AEO service for brand visibility in AI search |
| 6 | Omnius | A B2B SEO and GEO agency for SaaS and fintech, with entity SEO listed |
| 7 | Go Fish Digital | A GEO and full-service agency that offers a free GEO audit |
| 8 | Siege Media | A full-service GEO agency for brands, with content, digital PR and Reddit marketing |
I haven't hired the seven third-party agencies, so I'm describing what each one says about itself.
I haven't listed prices, because agencies quote after a call and I won't guess a number.
The questions I'd ask on every call
- Which buyer prompts will you track, and can I choose them with you?
- Which AI tools do you check, and how often do you re-ask the prompts?
- Will I see the raw dated answers and the cited sources, or only a summary?
- How will you earn mentions on third-party sources, and which ones would you target first?
- How do you use AI in your own production, and what do people review before anything goes live?
- Who owns the content, the accounts and the data when we stop working together?
The red flags I'd walk away from
- An agency that guarantees ChatGPT or Gemini will recommend you is promising something nobody controls.
- An agency that sells an AI text file or special schema as the secret is ignoring what Google says.
- An agency that plans thousands of AI pages with no human review is putting your site at risk.
- An agency that can't show you a single tracked prompt is selling a label.
📞 Not sure which of the six jobs your brand needs first? Grab a free SEO strategy session with my team and we'll show you why competitors get mentioned more often and where your brand can build a stronger presence. → Book your free session
Nobody Can Guarantee What A Model Says
I'll say this plainly, because it's where buyers get hurt.
Nobody can guarantee what a model says, and that includes me and my agency.
None of the companies behind ChatGPT, Perplexity, Gemini or Claude publishes a formula for which brands get recommended.
What an agency can control is the footprint those models read and the honesty of its reporting.
Nobody can promise you a timeline or a revenue figure either, so treat any fixed promise as a warning sign.
Running Parts Of It Yourself
You don't have to hire anyone to start job one, because the baseline is free and takes about an hour.
If you want to learn the craft first, my AI SEO training guide lists the modules I'd study.
If you want the answer-engine side in more depth, my King of AEO breakdown covers the setup I run daily.
If your plan leans on outreach, my guest blogging outreach services guide from this same batch explains how that work is done.
🔥 Would you rather learn the whole system than hire it out? The AI Profit Boardroom has my AI SEO trainings, the Agent OS and the workflows I use every day. There are 3,400+ members inside and four coaching calls a week where you can ask about your own site. → Join the AI Profit Boardroom
My Verdict On Choosing An AI SEO Optimization Agency
Goldie Agency is my number one, and I've told you where my bias sits.
iPullRank and Seer Interactive are the third-party agencies I'd look at first if you're a larger company.
Whoever you pick, make sure they run all six jobs, record a baseline first and never sell you a guarantee.
If you want my team to run the first audit with you, book a free SEO strategy session and you'll leave with a plan for traffic, mentions and leads.
Also On Our Network
- 🌐 How a business owner should hire an AI SEO optimization agency
- 🌐 Eight AI SEO agencies compared on one scorecard
- 🌐 A seven-step quick start for hiring one from your Agent OS
- 🌐 How the models behind ChatGPT, Gemini and Claude score on GoldieBench
FAQ: AI SEO Optimization Agency
What does an AI SEO optimization agency do?
It works to get your brand named and cited in AI answers, or it uses AI to run the SEO work, or both.
The work covers a baseline audit, entity and brand mentions, answer-shaped content, technical access and schema, links and measurement.
Which AI SEO optimization agency would you hire?
I rank my own agency, Goldie Agency, first and I disclose that bias.
Third-party agencies whose own sites advertise AI search work today include iPullRank, Seer Interactive, Omniscient Digital, NoGood, Omnius, Go Fish Digital and Siege Media.
Can an agency guarantee that ChatGPT or Gemini will recommend my brand?
No, because nobody can guarantee what a model says.
An agency can improve the footprint a model reads and report the answers honestly, and that is all.
Do I need special schema or an AI text file to appear in Google AI Overviews?
Google says there are no additional requirements, no special schema.org markup and no new AI text files needed for AI Overviews or AI Mode.
Normal SEO fundamentals apply, and structured data should match the visible text on the page.
How do I measure AI search visibility?
Track a fixed list of buyer prompts across the AI tools your buyers use, save the dated answers and cited sources, and re-ask them on a schedule.
Google also counts AI Overviews and AI Mode traffic inside the Web search type of the Search Console Performance report.
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About Julian
I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
- I started Goldie Agency on my own, and it is now a 7-figure SEO and link-building agency with 70+ people.
- I've grown my YouTube channel to 400,000+ subscribers.
- I wrote "Link Building Mastery".
- My Udemy courses have taught 29,000+ students.
→ Get my best AI training inside the AI Profit Boardroom
Record your baseline this week, insist on all six jobs, and you'll know exactly what you're buying from an AI SEO optimization agency.
