Field notes · AI agents, Hermes & Claude Code By Julian Goldie

Julian Goldie: Who I Am And The AI Agent Stack I Run

Julian Goldie is a Bangkok-based SEO and AI agent entrepreneur. Here's my story, everything I've built, and exactly how my AI agent stack runs.

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I'm Julian Goldie, a Bangkok-based entrepreneur who runs a 7-figure SEO agency and builds AI agent systems that do the SEO and the busywork for me.

This is my about page, written for operators.

If you landed here because you searched my name, you probably want three things.

You want to know who I am, what I've actually built, and whether the AI agent stuff I talk about is real.

So I'm going to answer all three with facts you can check.

I'll tell you where I started, everything I run today, and then I'll open up the AI agent stack I use every single day so you can copy the parts that fit your own work.

At the end, you'll find every way to work with me, which parts are free and which parts are paid.

Who Is Julian Goldie? The Short Version

Julian Goldie is me, an SEO founder turned AI agent builder who lives and works in Bangkok, Thailand.

I've been doing SEO for over a decade.

I founded Goldie Agency, a 7-figure SEO and link-building agency with 70+ employees, and AI now runs about 80% of its internal operations.

I also run the AI Profit Boardroom, a Skool community with 3,400+ members, 258 documented wins and members in 38 countries.

My YouTube channel, @JulianGoldieSEO, has around 400,000 subscribers, and I post daily AI and SEO tutorials on it.

I wrote the book "Link Building Mastery", and more than 29,000 students have taken my courses on Udemy.

Since mid-2025, most of my energy goes into one thing, which is building AI agents that do the SEO and the operations work for you.

That project is called the Agent OS, and it's the reason this site exists.

Here's the quick-reference version of everything above.

Fact Detail
Name Julian Goldie
Based in Bangkok, Thailand
Main business Goldie Agency, a 7-figure SEO and link-building agency with 70+ employees
Community AI Profit Boardroom, with 3,400+ members, 258 documented wins and 38 countries
YouTube @JulianGoldieSEO, with around 400,000 subscribers
X @JulianGoldieSEO, with around 163,000 followers
Book "Link Building Mastery", with 9 link building strategies
Udemy 29,000+ students
Current focus AI agents, automation and SEO, built around my Agent OS

My Background: From A Crypto Site With Zero Traffic To Goldie Agency

My story doesn't start with a big launch.

It starts with a cryptocurrency website that nobody visited.

I was travelling around Asia, and I spent months publishing content on that site.

Google sent me zero traffic for all of it.

That was the moment I realised that writing content on its own wasn't enough.

So I went and learned link building properly.

I tested it on my own affiliate sites first, and it worked.

Once I saw rankings and traffic move on my own projects, I realised I could sell the same work as a service.

That's how Goldie Agency started, and I started it completely solo.

Over the years it grew into a 7-figure SEO and link-building agency with 70+ employees, based in Bangkok.

I'm telling you this because it shapes how I think about AI agents today.

I learned SEO by doing the boring work by hand, and that's exactly the work I now hand to agents.

If you want the SEO-focused version of my story, including how I approach rankings, read my Julian Goldie SEO page.

🔥 Want my exact Julian Goldie setup, step by step? Inside the AI Profit Boardroom you get step-by-step video trainings, my installable Agent OS and four coaching calls a week with 3,400+ members building real automations. → Join the AI Profit Boardroom

Everything Julian Goldie Has Built And Runs Today

People often know one piece of what I do and miss the rest.

Here's the full picture, grouped by what each thing is for.

The agency side

  • Goldie Agency is my SEO and link-building agency, and it's the business everything else grew out of.
  • Goldstar Links is the link-building site, where we build backlinks from high-quality websites using the skyscraper technique on a pay-on-performance model.
  • juliangoldie.com is my personal site and blog.

The teaching side

  • My YouTube channel is where I publish daily AI and SEO tutorials, live builds and model reviews.
  • My podcast channel, AI News Today, is where I cover AI news in a longer format.
  • My book, Link Building Mastery, covers 9 link building strategies.
  • My Udemy courses on link building and other topics have taught more than 29,000 students.

The community side

  • The AI Profit Boardroom is my main community, and it includes the installable Agent OS.
  • AI Money Lab is my free AI course and community, and it comes with 1,000 AI agents.
  • The SEO Elite Circle is my mastermind for people who already take SEO seriously.
  • The SEO Boardroom Discord is another place where I talk SEO with my community.

The AI agent side

  • The Agent OS is my dashboard for running a crew of AI agents under one shared memory.
  • agentos.guide is where I publish free guides on the Agent OS, Hermes, Claude and AI SEO.
  • GoldieBench is my AI model leaderboard, which scores how well models handle one-shot builds.
  • This site, Agent Operators, along with The AI Income Desk and The AI Tool Verdict, is part of my network of sites about AI agents.

How My AI Agent Stack Works (The Agent OS)

This is the part operators always ask about, so I'll go deeper here than anywhere else on this page.

In mid-2025, I changed my focus from SEO tactics to AI agents that do the SEO for you.

The problem I kept hitting was simple.

I had brilliant AI tools spread across a dozen tabs, and none of them remembered me or talked to each other.

I was the glue between every app, and I was re-explaining my business to every AI every morning.

So I built the Agent Operating System, which I just call the Agent OS.

It's one dashboard where a crew of AI agents lives, shares one memory and picks up work from one task board.

It runs on macOS, Linux and through the web, so it goes wherever your stack lives.

The crew

I don't use one model for everything, because every model has a job it's best at.

Agent or model What I use it for
Hermes Code and long-running agent jobs
Claude Writing
GLM Long-context research
Kimi Builds
Fusion and MiniMax M3 Ensembled outputs, where several answers get combined

The exact line-up changes as new models come out, because I test new releases constantly.

The shared memory

Every agent in the Agent OS reads from and writes to the same memory.

In my setup, that memory is an Obsidian vault, and every exchange saves itself there.

That means I explain my business once, and every agent can use that context afterwards.

The task board

Bigger jobs don't go into a chat box.

I drop them on a kanban board as tickets, and an agent worker picks the ticket up and drives the job while I do something else.

That's the difference between chatting with AI and operating with AI.

The doors into one agent

Hermes isn't just a chat tab in my Agent OS.

It sits behind lots of different rooms, including chat, voice, tickets, outreach and memory, and it's the same agent with the same memory in every room.

I wrote up the full room-by-room tour in my Hermes Command Desk guide.

If you'd like to try Hermes on its own first, start with how to set up Hermes Agent in one click.

🔥 Want the exact Agent OS I run my businesses on? Inside the AI Profit Boardroom, you get the installable Agent OS, step-by-step video tutorials and four coaching calls a week. You'll be building alongside 3,400+ members who run their own agent stacks. → Get access here

How To Set Up A Starter Version Of My Agent Stack

You don't need my whole setup on day one.

Here's the order I'd give an operator who wants to copy the core of it this week.

  1. Pick one agent to be your main worker, and I'd suggest Hermes because it can run long jobs and use tools.
  2. Pick one place for shared memory, such as a free Obsidian vault, and write a short note that explains your business.
  3. Connect your agent to that memory so it reads your notes before it starts work.
  4. Pick one repetitive job, such as a weekly SEO report or an inbox triage, and turn it into a written ticket.
  5. Hand the ticket to the agent, check the first few outputs closely and fix the instructions where it goes wrong.
  6. Only add a second agent once the first one runs a job reliably without you.

That's how I built mine, one job at a time.

My free AI Agent OS guide has the full build with the exact prompts in order.

If you want a free version of the Hermes side, my post on the Hermes Agent OS free setup walks you through it.

How I Use The Stack Day To Day

Here's what a normal day looks like with the stack running.

When a new frontier AI model drops, I wire it into the Agent OS first so it can be dispatched from the same board my agent crew uses.

Then I run my fixed set of prompts through it, one shot each, with no hints and no second tries.

I score each result from 0 to 10, and that score goes onto GoldieBench, my public model leaderboard.

On the SEO side, my agents help research keywords, draft pages from my real experience, add schema and publish across my sites.

On the agency side, AI handles about 80% of internal operations at Goldie Agency.

The point of all of this is leverage.

One person with a well-run agent crew can do the work that used to need a team.

I still check what goes out, and I still make the strategy calls myself.

What Julian Goldie Teaches Now: AI Agents, Automation And SEO

Everything I teach today sits on three pillars.

The first pillar is AI agents, which means setting up agents like Hermes and Claude to do real work for you.

The second pillar is automation, which means chaining those agents into workflows that run on a schedule.

The third pillar is SEO, because getting found on Google and in AI search is still how most businesses get customers.

My YouTube videos cover new tools as they land.

My free guides on agentos.guide go deeper on single tools and setups.

The AI Profit Boardroom is where it all comes together, with the Agent OS, the training and the coaching calls.

If you're interested in how SEO is changing with AI answers, my post on the king of AEO shows the answer engine workflow I run.

Proof: The Numbers Behind Julian Goldie

I don't want you to trust me because I say so.

Here are the numbers I'm happy to put my name to.

Proof point Number
Years in SEO Over a decade
Goldie Agency team 70+ employees
Share of agency internal ops run by AI About 80%
AI Profit Boardroom members 3,400+
Documented member wins 258
Countries members come from 38
YouTube subscribers Around 400,000
X followers Around 163,000
Udemy students 29,000+

The AI Profit Boardroom has also been named the number one AI community by FatRank after it tested 27 communities, as well as by Autoblogging.ai and a Hermes Agent panel.

Every Way To Work With Julian Goldie (Every Funnel)

This is the complete list, and I've marked every option as free or paid so you can pick the right door.

Option What it's for Free or paid
YouTube channel Daily AI and SEO tutorials Free
AI News Today podcast Long-form AI news and agent episodes Free
X Real-time posts on model launches and builds Free
LinkedIn Longer posts on AI in agencies and operations Free
Instagram Behind-the-scenes content Free
agentos.guide Free Agent OS, Hermes and AI SEO guides Free
GoldieBench My AI model leaderboard Free
About me on GoldieBench My bio and why I built the bench Free
aiprofitboardroom.com Learn how I make these videos Free
AI Money Lab A free AI course, community and 1,000 AI agents Free
200+ AI SEO prompts Ready-made prompts for AI SEO work Free
Free SEO link building book My link building book as a free download Free
Free SEO strategy session A call to map out your SEO plan Free
AI Profit Boardroom The Agent OS, full AI training and four coaching calls a week Paid
SEO Elite Circle My SEO mastermind community Paid
Mastermind sales page Full details on joining the mastermind Paid
Goldie Agency Done-for-you SEO and link building Paid
Goldstar Links Link building on a pay-on-performance model Paid
Link Building Mastery My book with 9 link building strategies Paid
juliangoldie.com My personal site and blog Free

My sister sites are The AI Income Desk and The AI Tool Verdict, and both are free to read.

If you're an operator, my honest recommendation is simple.

Start free with YouTube, agentos.guide and AI Money Lab.

When you want the actual Agent OS and coaching, that's what the AI Profit Boardroom is for.

🔥 Ready to run your own agent crew? The AI Profit Boardroom gives you the installable Agent OS, the training behind every setup on this page and four coaching calls a week where you can ask me and the team questions. → Join the AI Profit Boardroom

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FAQ: Julian Goldie

Who is Julian Goldie?

I'm a Bangkok-based entrepreneur who founded Goldie Agency, a 7-figure SEO and link-building agency with 70+ employees.

I also run the AI Profit Boardroom, a community with 3,400+ members, and I publish daily AI and SEO tutorials to around 400,000 YouTube subscribers.

What is the Agent OS that Julian Goldie built?

The Agent OS is a dashboard that runs a crew of AI agents, such as Hermes, Claude, GLM and Kimi, under one shared memory.

It runs on macOS, Linux and the web, and AI Profit Boardroom members get the installable version.

Where is Julian Goldie based?

I'm based in Bangkok, Thailand, and so is Goldie Agency.

How did Julian Goldie get started?

I started with a cryptocurrency website while travelling in Asia, and it got zero Google traffic for months.

I learned link building, it worked on my own affiliate sites, and I turned it into a service by starting Goldie Agency on my own.

Is there a free way to learn from Julian Goldie?

Yes, and there are plenty of them.

My YouTube channel, podcast, agentos.guide guides, AI Money Lab, 200+ AI SEO prompts, free link building book and free SEO strategy session all cost nothing.

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About Julian

I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.

I help business owners scale with AI agents, automation and SEO.

  • I built Goldie Agency, a 7-figure SEO and link-building agency with 70+ employees.
  • I've grown my YouTube channel to around 400,000 subscribers.
  • I wrote "Link Building Mastery".
  • My Udemy courses have taught more than 29,000 students.

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Pick one agent, give it one memory and one job, and you'll be running the same kind of stack I built as Julian Goldie.

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